I'm in week 5 and I understand what you're talking about. I cheated in my first week and STILL regret it. Whenever I think about doing it again I think
"I dont want this to be another thing I've given up on".
My coaches are really motivating. Even if I have a low loss (and i've seen them react to others who have losses of less than a pound) they tell me how proud they are and how great I'm doing. It's really not worth it.
The highlight of my day is not going to be how I ate that cupcake.
I seen someone say something about exercise and i've been thinking about starting as well. Not only does it fill the time, but it creates another accountability. When I used to exercise, I didn't want to cheat and ruin all the work I put in at the gym.
You'll get through this as long as you stick to it. Keep yourself busy and do whatever you can to stick to it and you'll see how rewarding it can be. Hope this helps
-Cassi