I really like all the suggestions so far.
Maybe remind yourself of what you want by sticking to your plan, or great things that have happened since being on plan (or unwanted things that used to happen at a higher weight that don't happen anymore). It's all the self-talk. Perhaps if you want to you can even keep it jotted down on a piece of paper that you can carry with you - what you want, how far you've come, etc.
Personally I find that if I make an exception and have something, I start to want to have it every day or more and more often. I experienced this in the last few days. It's making me entirely rethink making an exception by saying yes. But that's my experience - some people are okay with making the exception an exception
You know what's best for yourself.