I'm leaning towards hype, but I'm not swearing to it yet
I know that coconut oil is hyped to the extreme, while medical experts still tell us that the cons outweigh the pros. I'd like to know of any published peer reviewed studies that prove the benefits of coconut water. Otherwise, it's probably just a beverage like any other and should be drunk if you happen to like it. It's kind of expensive, though.
I think it's very easy for marketers to take advantage of an product like this without much proof out there, since it's easy to prey on consumers. I'm not closing the door to possible benefits, but I want real studies to prove it and not just marketers claims. I'm very skeptical by nature