)?I do and I find it helps take the edge off of always being on a *coughdietcough*. Once a week I pick something I want for the next week and work my way to it. Kind of like a reward. Usually it is something like a small candy bar, or popcorn with butter, even going out to eat somewhere. I like the idea and didn't know if anyone else did this.
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He actually does this for maintainence purposes as he lost about 40 or so pounds a few years ago, but it's catching up to him again. I told him to drop the stuff he just HAS to every every single saturday and eat it only when he truly wants it.... what do you know, it's working! He'll still eat out with me and what-not, but he's not doing the doughnuts for breakfast, pizza for dinner thing on top of it just because he's a creature of habit. 