Does anyone use it? Does it taste better than regular whole wheat?

edit:I found a link on it if you want to see.

I've been using it and I like it. It has less of the nutty-wheaty flavor than the regular whole wheat. I like both equally but there are a lot less comments of "is this whole wheat?" when I use the white ww. I haven't looked too far into the nutrition comparison between the two but it's got to be better than all-purpose bleached.

I use either that or whole wheat pastry flour in things where I want a mild flavor and less dense consistency, but I like to use the regular whole wheat flour when I want a bolder, nutty flavor and a denser consisistency.