I have an iPod touch but a lot of the iPhone apps are the same. I use Lose It! because I'm a calorie counter and it helps keep me accountable, plus there are tons of foods to choose from!
I also use "Lose It!" and think it's great! In addition to a lot of foods already being in there, you can put in your own...you can also add exercise too!
There is also an app called "MyScorePlus" or something like that. It's pretty much a points plus calculator and also has an activity calculator included. I love it!!!
I have the WW app, but don't have my information yet since our WW At Work meeting was cancelled yesterday due to snow.
I use the app for My Fitness Pal because I use their calorie tracking site. It's very similar to Lose It!