So I'm fairly convinced our grocery budget is insane. I don't think buying healthier foods is necessarily more expensive - I guess it is if you buy all the "diet" products and hundred calorie packs and stuff, but for the most part even when I'm not trying to lose weight I try to buy real and less processed food for my family. I still think we spend too much.
I try to plan meals in advance, freeze anything that's going to make more than two meals (for instance, I can not figure out how to make soup that feeds less than a small army, so if it's something that will freeze well then I freeze half, pasta sauces - same thing. I try to sneak in so many extra vegetables, it makes a TON of sauce so I freeze half). Any fruit that's not going to get eaten in time is frozen and becomes smoothies. I'm not terribly brand loyal. I will buy whatever natural yogurt is on promo this week. We don't eat a lot of meat because, well, we just don't like it much.
I keep reading about people feeding a family of five for $100 a week and I think what on earth are they eating? HOW?
So how are you handling it? Are you thrifty or do you just buy what you like and worry about it later?

