I've done WW, and I just started calorie counting a couple weeks ago, I love it!! WW is simple yes, but by the time you add up your points and add in your activity points and eat your felx points and this that and the other thing - I think counting calories is good and its been working for me so far! I thought it'd be really difficult, however its not, I use sparkpeople to log everything.... big thing to remember - every bite counts!
www.freedieting.com is a good site, and sparkpeople is were alot of us calorie counters track our daily intake.
So in my opinion, calorie counting. A calorie is a calorie is a calorie!