Well, I would ask you to really reconsider calorie counting. It's really not hard at all, once you get used to it. If you check out the calorie counting group here, you will see an incredible amount of (long term) success stories.
However, if you are really not interested, then how about just cutting out certain foods that you know aren't helping you? You can cut out fast food, refined sugar, processed foods and eat a whole foods kind of diet that has a heavy emphasis on veggies and lean meats and fish. I would suggest to avoid white stuff like pasta (you can use whole wheat), white rice (brown rice is better), and white bread (whole wheat is better).
Start by making small changes every day and after a while, those changes will add up. Also, studies show that people who keep a food log are much more likely to lose weight and keep it off. The same goes for people who make exercise and keeping active a part of their lives.
I hope you will find what works for you. Everyone is SO different. For me, I realize that I can't avoid carbs, but I must avoid them in the morning. I know that I have trigger foods that lead me to binge, so I avoid those foods completely. I know that if I work out in the morning, I'm more focused on my goals all day long. It's a trail and error situation so if you ever go off plan (which is common), the key is to get right back up again. It's more about consistency than anything else.
