I use the sliced American cheese of that brand. It's good on sandwiches, and melts better than ff. However, i did try a piece by itself, and it had that earthy taste to it. It was def. better than a slice of ff cheese by itself though..

We bought the shredded to use in casseroles and on pasta. Glad to know it's good!
Sloan - I'm in the nashville area too, and can only find ff kraft shredded cheddar. Soo disappointing!!