If you're going to eat chocolate for health reasons, go for the dark.
"Why is Dark Chocolate Healthy?:
Chocolate is made from plants, which means it contains many of the health benefits of dark vegetables. These benefits are from flavonoids, which act as antioxidants. Antioxidants protect the body from aging caused by free radicals, which can cause damage that leads to heart disease. Dark chocolate contains a large number of antioxidants (nearly 8 times the number found in strawberries). Flavonoids also help relax blood pressure through the production of nitric oxide, and balance certain hormones in the body.
The rest of the article:
http://longevity.about.com/od/lifelo.../chocolate.htm
The higher the content of chocolate, the better (but it tastes more bitter the higher you go.)