If you read the descriptions of the meals, the dinners are identical to the Lean Cuisine line with exact names. If you are familiar with Lean Cuisine, you'll understand what I mean. The photo looks like lean cuisines out of the box with a small new sticker attached. The lunches appear to be frozen foods like lean pockets.
I know, bargoo, but I was just saying that $29 for shipping (plus the cost of the food itself) seems to be pretty standard issue for meal delivery services (eDiets Deliciously Yours, PurFoods, etc, etc, etc) -- we are on the meal delivery forum, after all!