Okay I'm gonna try not to confuse anyone... you know how you can paste in a web address into your post? Well, some people are not just putting the web address...they are assigning it to words, how do you do that?
Example: in the Lighten up board, there is a post that talk about almost peed themselves from a funny commercial...then instead of a url, it says "here it is" and those words are blue and underlined - a link. So how do you assign "here it is" to appear instead of the url?

