I have been there, too.
One thing to note is that when you've got the sugar in your system, and are pumped full of starch, it's extremely difficult to turn away more decadent food, even if you know it would be a better decision not to eat it.
I used to think I was a weak-willed loser who could not stay on plan for more than 2 days before caving. I was wrong. The truth was, I was using the wrong technique for me. Once I got the sugar and the white flour out,
my body felt cleaner, my mind got clearer, and it was 95% easier to resist the bad stuff. I still buy crap for my dh and haven't eaten any of it. It helps to really know your trigger foods, those foods that will call to you in a big way..and you could eat the whole package if you had the chance. Then don't buy those foods. Ever. I did- fooled myself into thinking they were for ds--lol
I cannot stay away from soft cookies..and I got him some soft banana bear claws ...needless to say they were gone fast..lol So I don't buy soft cookies and the world hadn't stopped yet..lol
The other problem I really had was the all/nothing mentality. Up until now, I've always had this problem..although I knew it was ridiculous- I couldnt help thinking, well now I blew it ..might as well have the whole cake..etc..
I think this is the single most damaging thing we can do to sabotage ourselves and ultimately why most people go off plan and stay off..once you "fall off the wagon" its hard to get back on....
BUT the way I look at it now, and it's been really helpful..is, to look at the food I ate in terms of energy units..so say I went for one snackie bar, and ended up eating the whole box of 8 !! Sounds extreme? Extreme enough to order in some chinese food? Well, let's do the math.
One snackie bar is 110 calories, so the box of 8 is 880 calories. it takes 3500 EXTRA calories to equal just a one pound fat gain, so that means you only ingested about a quarter of a lb. of energy. Who cares? You could have that off tomorrow! Ride your exercise bike for an hour and you get rid of 480 of that 880..the number keeps looking smaller and smaller..kwim?
When you look at it in context of just energy consumed it really is not a big deal. Even if you had a super mega binge and had 3500 cals in one sitting...its' still only a lb. you can peel that right back off in less than a week. Its so not worth screwing up the plan for. Not even a blip on the radar in the grand scheme..
BTW this thought process also helps a lot if you are the type to binge and then hop on the scale the next morning..and see a gain of 4lbs due to water retention from the sodium and extra carbs...
you can tel yourself, now logically I KNOW I didn't eat 4lbs worth of evnergy; lets give it a few days and see what happens
