I went to a chocolate tasting on Sunday and it was very interesting. They did a blind test with Milkybar, Cadbury's Dairy Milk and Bourneville compared to some "proper" swiss chocolate that was high quality stuff.
Now, we were all told to take a small piece of chocolate and place it on our tongue and let it melt. To me, the milkybar tasted grainy and gritty and very artificially vanilla. Compared to the swiss white chocolate which was very smooth and creamy and very natural. Milkybar also didn't melt quite as well as the swiss stuff.
Cadbury's dairy milk is rank... It tastes very strongly "flavoured". It is very waxy and greasy and doesn't melt particularly well. The swiss stuff was of course creamy and melt in the mouth and very flavourful - it has more cocoa in it than CDM.
Bourneville chocolate took AGES to melt in my mouth and I had to "chew" it to get rid of it! That was also quite waxy and a bit grainy too. The swiss dark chocolate, although quite bitter melted really nicely and tasted like proper chocolate.
Soooooo for what it's worth. When you are looking for PROPER chocolate, make sure that the ingredients are Cocoa Solids, Cocoa butter, Sugar and any other flavours/added ingredients that you might like if you are buying a flavoured bar. If there is "vegetable oil" or "soya lecithin" listed in the bar, then the manufacturers have removed some of the cocoa butter (if not all) and sold it for a song, then replaced it with cheaper vegetable oil and stabilisers to RIP YOU OFF!

I bought a bar of Montezuma chocolate in Waitrose yesterday and it was heavenly! Also, this is very surprising, BUT Cadbury's Dairy Milk HIGHLIGHTS bar is actually made with all cocoa butter and no vegetable oil!
However it does have Malitol as a sweetner, but if you're not bothered about artificial sweetners, then the highlights bar is actually a better quality chocolate than the ordinary stuff.
Oh and also it's smaller than an ordinary bar, so you get a good quality bar in a small portion - perfect treat to me! (And no I don't work for Cadburys
)Try REALLY tasting your favourite bar and see what you notice...






