I noticed that, too, but then I wasn't sure if that was a result of the food having a cumulative addictive effect on him. Like, I don't ever include McD's in my diet when I'm feeling good and eating healthy, I only ever go there when I'm feeling depressed and binge-y. And I never get the "healthy" options, either. If I feel like healthy food, I go somewhere else. Even other fast food places seem to have better choices to me than McD's. But if I want junk, I am up at the drive thru getting the works.
(It's not something I'm proud of, but it is something I'm working on, the black and white thinking.)
I do think he went out of his way to prove his point, but maybe that's just entertainment for you.
And on the bright side, since that movie came out, they do seem to be doing more to promote their healthier choices, ESPECIALLY in the kid's meals, which I really really like.
On a related note, I was reading epicurious this morning, and there's a small blurb about the cookbook that his wife wrote. It's based on the diet she put him on after the McDonald's month. If anybody's interested, it's
here.