I get the idea of product placement, and that it is everywheres. But what drives me NUTS is the almost PLANNED commericial within the show. You know, where they round everyone up and a trainer says something like "OK, we're going to learn how to eat properly. Here is a 100 calorie snack pack of X. Eat them." IF the products were prominently displayed it would irk me less. But the actual ad drives me nuts. (I know American Idol does this too, with fake "talk sessions" based around junk food products -- drives me nutso, too!).
And I know that Brita water filters are basically carbon filters that mount onto your taps. In studies, the actual amount of impurities removed by Brita in real-life situations is overestimated by the company by around 50% (i.e. half as effective as claimed), for a variety of reasons (length of time in contact with the water, short lifespan of the filter, etc...).
http://www.mikexstudios.com/archives...water-filters/
http://www.cbc.ca/news/background/co...led-water.html
Which is why they say "cleaner TASTING water" and not "cleaner, purer water". Marketing. Drives me nuts!!!!
Maya

ps. be sure to check the source of your bottled water, too: Dasani is filtered municipal tap water from Brampton and Calgary city sources here in Canada: Aquafina is also filtered municipal tap water.