Some of the important issues that I consider when I see a research paper include the following. And when I read a report of a study in the media that looks interesting, I do my best to find the original so that I can quickly assess it:
1. Theory being considered and background of the researchers, including but not limited to the theory itself, possible bias of the researchers, academic credentials of the investigators.
2. Design of the experiment (if you will), including but not limited to: is the theory actually being tested, or is the study designed to prove the theory, the size of examined group, method of assessing results (measurable? by questionaire? reliance on self-reporting? is the evidence anecdotal?), inclusion of base-line groups (i.e. those given placebos vs medicine in question), double-blind or not, length of time of study.
3. Method of result analysis.
4. Conclusions drawn and recommendations made.
5. Suggestion of further research avenues illuminated by the study in question.
6. List of references included in the study bibliography.
7. In what journal(s) is the study published?
8. Has the study been peer-reviewed?
9. Who funded the study?
So, if a company has funded research into the efficacy of a product that they are promoting, and it has been tested on 20 subjects who are family members, and is published in a journal funded by the product company, and has not been peer-reviewed, I am less likely to be impressed by its results. Take for example, the studies published by weight loss pill manufacturers, who conduct their own tests in their own labs and publish the results in their own publications and aren't bound by scientific procedure as their pills are considered food supplements not drugs. On the non-health side, paranormal research which uses the National Enquirer and News of the World as references to support their theories is, IMHO, marginally credible. Or studies of the blindingly obvious that lead to no useful conclusions or recommendations, such as a recent Scientific American study that is looking at why dogs have difficulty speaking like humans (seriously) -- apparently it is because they can't move their lips or mouths like humans according to Gary Lucas, visiting scholar in psychology at Indiana University Bloomington (Globe and Mail, p L6, Friday June 19, 2009).
I understand that my list isn't comprehensive nor complete by any means, but it is a quick checklist that I can do in a couple of minutes to help me weed out the bumpf. You would be surprised at the amount of promotional material that I get in the mail urging me to use product X in my profession based on "scientific research". Studies and references are always included. So with time, this system has served me quite well, and if some products look promising, I research those further (consultation with peers, examination of related studies involving the product, Continuing Education seminars focusing on the product, and so on).
For an interesting look at the humor in science, you can check out
http://improbable.com/
which is a journal devoted to the offbeat in scientic research. In this month's issue, they publish the study that examines the following burning question:
“Do Overweight People Remove Their Shoes Before Being Weighed by a Doctor? Consecutive Study of Patients in General Practice,” Timothy Harlow, British Medical Journal, 1997, vol. 315, p. 1663. The author, at rhe College Surgery, Cullompton, Devon, U.K., reports:
Casual observation and discussion with colleagues led me to the hypothesis that patients who are overweight tend to remove their shoes before being weighed by their doctor. I thought that this action was probably an attempt to reduce the reading on the scales. I tested this hypothesis by measuring the body mass index of patients who needed to be weighed as part of their management and noting whether they removed their shoes unprompted. To my knowledge, no such study has previously been performed.
and the fascinating world of navel lint studies.
JMHO
Kira