I'm pretty stingy

for husband less than $100 (I"M the one who pays the bills

) I let him buy for our boys, usually electronics, maybe $100-$200 per boy (2 of 'em). DH usually surprises me by getting me lots of things, small things are fine too, probably $200 or under.
I have no nieces or nephews; and this year my mom said that we (my 2 siblings, her, and a cousin) should not do our usual Christmas gift swap (under $25) because my sister is in dire straights.
I do not give purchased gifts to my winter job co-workers (if you were on the Chicks on Motorcycles thread with me, you'd know why

)
If the Christmas spirit takes over me, I do give them a small cookie plate. The non-deserving jerks

Especially my winter boss. My co-workers tried to get me to contribute $50 towards a group gift to the boss. I said No, I don't do group gifts. My gift to the boss was a homemade prepared meal, because they were always complaining that they didn't have good dinners, didn't have time to cook.
My summer job co-workers and boss, I definitely take good care of in the way of cookies.
I bake for friends and people who provide services; the recycling/garbage pickup guy, my hairstylist, the water delivery guy. I do give a $20 bill to the garbage guy, he's nice that if we forget to put the cans out he will come back later in the day to check. If I have extra cookies I give them to the ladies at the bank.
When I had a steady motorcycle mechanic I'd deliver cookies to him at the shop, THAT is a great way to keep my oil changes professionally quick!
I do love to give, it just has to be to people I care about. I don't do obligation gifts. Like others said, it's fake.