
You lost 30 pounds already, that's GREAT!

I don't personally think that could be considered a failure in any way.
For me, getting started was the hardest part of my weight loss. Once I got started and decided to fully commit myself with an intense amount of passion and dedication, I never went back.
HOWEVER:
In the summer of 2006, I made my first weight loss attempt. My girlfriend's brother said he lost 30 pounds by eating whatever he wanted and running every day. I ran every day for around two weeks and hated every minute of it. I felt every ounce of my fat jiggling and since I was running on the sidewalk, the cars passing by often yelled crude remarks like "HEY FATTY!" which discouraged me.
I started running every few days during the subsequent weeks, followed by once a month, followed by never.
After being discouraged with running, I decided dieting might be a better way to go. My neighbor lost 20 pounds on her self-proclaimed salad diet. The only rule is that every meal had to be a salad; she made ham salads, chicken salads, pepperoni and cheese salads, egg salads, you name it, she made it! I tried this salad diet for a little over a week, got tired of eating salads, and gave up.