I have lost weight many times before and gained it back, and usually, EVERYONE knew I was on a diet, and would try to get me to go off of it! My husband would get extremely sick of me talking about food and diet, and friends and relatives would tell me, Just one cookie won't hurt. Well, this time I didn't want anyone in my business!! My weight is my own concern anyway. I have been losing weight, over a fairly long period, and haven't said anything about it to anyone! It has been actually really helpful. Every once in a while someone who hasn't seen me in a while will say, " Have you lost weight?" and I say," Hmm I don't think so. Maybe." Because it takes the pressure off! It's no one's business if I weigh X amount. Obviously my husband noticed after a while that my clothes were hanging off, so I told him, must be because I've been walking more. But when no one thinks I am dieting, no one tries to get me to go off my plan! I eat normal food in smaller portions anyway, so it is much better if I don't have people looking over my shoulder or saying "Is that all you're eating?" It has really made it easier. I think it will be easier going into maintenance too, because just because I am at goal, people will say" you are thin enough, eat more!!" But if they don't know I was TRYING to lose weight, they won't and haven't been food pushing! Anyone else tried this approach?