I think what has to be taken into perspective-is that this isn't the average
1X-3X plus sized store-it is a catalog where 2X is the smallest size-all the way up to a 7X. In most plus size stores-the sizes start at a 12 or 14-this store is STARTING at a size 18/20W. A woman who is a size 5X or 7X is going to want flattering clothing with COVERAGE-not short shorts and cap sleeve baby tees.
Because this store is catering to not just plus size, but also SUPERsize clothing (over 4X) they have to put things in there for younger, as well as older women-because there isn't a lot out there for those sizes.
I looked through the clothes-and some are not my taste, but I think these were lovely, and I would wear them:
http://www.makingitbig.com/product/1804/21
http://www.makingitbig.com/product/1665/8
http://www.makingitbig.com/product/1748/8
Personally, I agree with nelie on her perspective. I think that some of the plus sized stores-instead of making trendy clothing MADE FOR PLUS SIZES-are making bigger clothes that are cut just like the ones for regular sizes. I am going to use this top from Torrid, for instance:
http://www.torrid.com/store/product....10&ITEM=567465
This top is trendy, but COMPLETELY unflattering for a plus sized girl. First of all-I HATE cap sleeves on plus sized clothes. Heck, I hate them on a regular size XL sometimes. This is where the costume designer/seamstress in me (I do costume making) is going to come out. I would never design and sew a costume for someone with cap sleeves who has bigger upper arms-and most plus sized women have larger upper arms. The cap sleeve length (the shorter short sleeves like this one, and in the trendy baby tees) stop right at the fattest part of your arm-drawing attention to the flawed area. This top would have been much more flattering if the sleeves had been regular short sleeve length instead. It doesn't have to be a big tent shirt-but an inch and a half to the sleeve length wouldn't have hurt.
I think that plus sized stores should start making their trendy clothing more in tune to a plus sized figure-instead of making them exactly like regular sizes-just bigger. The sleeves should be a tad longer. The low rise jeans should be low, but not as low as the regular sizes-because plus sized butts are bigger-and your undies and crack shouldn't be hanging out, or your love handles shouldn't be "muffin top-ing" out the top of them. Plus sized bras can still be lacy and pink/red/black-but they should not have itty bitty little stretchy brastraps that will break down their elastic and dig into the shoulders from the weight of the larger breasts. I believe in looking good-but having FUNCTION as well.
Dang...I should start my own plus sized cloting venture.
Simple little things...Lane Bryant, Torrid, are you listening?