So, out of curiosity, I typed in laweightloss.com to see what the current specials were in my zipcode (63043), and the special is $3.00 per week, plus the cost of lites........and then I typed in pureweightloss.com, and the current special is $5.00 per week, plus the cost of nutritional supplements (lites, I'm sure). Now, that's just not right.