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andoreth 05-18-2006 11:02 PM

I work for a well known (and possibly detested now that we have been bought by a major corporation) printing company, and do some business card consulting in my position. So, here is what I would say to a customer who brought these cards and asked me which one I thought best represented their company.

1.) Definitely go with one of the cards with the 2-tone background presentation. They give the impression that the card holder is part of a company (and therefore reliable) and not an individual who might turn out to by fly-by-night.

2.) (Please don't hate me, my feminist instincts are already cringing at what I am about to say.:^:) Stay away from "feminine" colors schemes (pinks) and go for "neutral" or "masculine" colors (anything but pink). I know, I know, but it is sadly true that while women will pay attention to a card with any color scheme, men will ignore cards with a percieved feminine theme. You'll be, in effect, limiting your potential customer base.:(

3.) Go for the logo: people like an image that seems "logoish" on a card- again, this is related to the fact that people want to know that you will be there next month and next year to continue to support your product.

So, with this in mind, I would choose the blue/green plant theme (plant=development?, looks logo-y). However, I would suggest that the plant be put on the right side of the card, not the left. The reason: the "motion" of the plant image (how your eye moves when you first look at it) is moving the viewers eye from right to left, away from where you want them to look- your name and contact information. By moving it to the other side, you'd be directing their eye right where you want it.

Okay, now that I sound like a know-it-all jerk, you have my vote. Really, though, you should go with the card that you think most accurately represents your company. Good Luck!:)

sotypical 05-19-2006 12:07 PM

Quote:

Originally Posted by almostheaven
Have you ever tried running your own business cards? Since you don't use that many of them, you could print your own much more cheaply. However, you should also start thinking of ways to use up the batches that you buy. Take some card holders to some businesses and ask if you can display your cards there.

It costs me $7.56 for 250 cards, I KNOW I can't print them that cheap at home. I looked into getting the paper that that alone was well over $7 plus then I have to have to buy ink for my printer.

sotypical 05-19-2006 12:12 PM

Quote:

Originally Posted by andoreth
I work for a well known (and possibly detested now that we have been bought by a major corporation) printing company, and do some business card consulting in my position. So, here is what I would say to a customer who brought these cards and asked me which one I thought best represented their company.

1.) Definitely go with one of the cards with the 2-tone background presentation. They give the impression that the card holder is part of a company (and therefore reliable) and not an individual who might turn out to by fly-by-night.

2.) (Please don't hate me, my feminist instincts are already cringing at what I am about to say.:^:) Stay away from "feminine" colors schemes (pinks) and go for "neutral" or "masculine" colors (anything but pink). I know, I know, but it is sadly true that while women will pay attention to a card with any color scheme, men will ignore cards with a percieved feminine theme. You'll be, in effect, limiting your potential customer base.:(

3.) Go for the logo: people like an image that seems "logoish" on a card- again, this is related to the fact that people want to know that you will be there next month and next year to continue to support your product.

So, with this in mind, I would choose the blue/green plant theme (plant=development?, looks logo-y). However, I would suggest that the plant be put on the right side of the card, not the left. The reason: the "motion" of the plant image (how your eye moves when you first look at it) is moving the viewers eye from right to left, away from where you want them to look- your name and contact information. By moving it to the other side, you'd be directing their eye right where you want it.

Okay, now that I sound like a know-it-all jerk, you have my vote. Really, though, you should go with the card that you think most accurately represents your company. Good Luck!:)

Thank you very much for all of that and I do agree. Now I don't have a company, there is just me. And the work that I do on the side is only for people I already know. I already work for a huge web development company and cringe at the thought of doing too much extra work. So in a sense, my cards are probably use more for giving to friends and people I met so I can say here's my number and email, keep in touch. But I do use them to give to people that I intend to do work for (witch isn't many, again, people I already know). I agree about the girly colours and I do agree about the logo. I am however in love with the butterfly. As for moving the plant... I don't think I can. I have design them to a sense, but unfortunally for how cheap I get them I don't have all the control in the world. hmmm... I will keep playing. I was just getting ready to order the top right one. I figured it was more creative and all that. But perhaps the two coloured one is more professional. I was just worried it would look like crap when it was printed.

2LosinIt 05-21-2006 01:17 PM

Sotypical... if you still are reading these... thought I'd weigh in...
i REALLLY like the ones on the right without the bar. But the advice from andoreth makes sense to me. Since you wanted something femnine, could you keep the butterful (which I LOVE.. with tthe larger faded one and teh smaller darker one) but do with less pink and girly colors? Something a bit bolder might help bring it not so girly, yet keeping the creative feminine look.

LOVE the ones with the two butterflys... didn't really love the color bar....


:)


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