PlusIsEqual
 

What does everyone think of the new PlusIsEqual commercial by Lane Bryant? It is soooooo sexy but I love it.

http://youtu.be/uZLV-mRVfOI

I don't like it. It does matter what size you are if you don't want to be/feel comfortable with the size you are. Otherwise, the rest is fine. But don't tell me being 281lbs doesn't matter if I don't wanna be 281lbs and am struggling enough with all that that emotion entails.

It's a bad message.

Lol I hardly doubt that this ad is trying to convince anyone to be obese or overweight. But the truth is that there are a lot of overweight women in this world who hate themselves and their bodies. Self love should be encouraged and available to everyone.

You want to know what is a bad message? Victoria's Secret. Why should those skinny *****es be the only ones feeling good in their underwear? I know that my fitness, nutrition and weight loss can only be attributed to the fact that I love and value myself. Change comes from a place of self value, it does not come from denigrating ourselves and hating our bodies.

These women are sexy, beautiful, and strong. It's a strong message of confidence as opposed to a misogynistic ad of a skinny woman rolling around the sand in her skivvies for the mere pleasure of men. If this is not the kind of beauty you want to see then just wait 20 secs and normal skinny people advertising will resume in full force.

As a woman, I love the ad, Palestrina!

The fact of the matter, though, is if you don't like something about yourself then change it. Don't kid yourself that it's OK if you are not OK with it. And the messaging in the ad just reinforces that it's OK to be big. But say a lady is not happy with being big? Fat or thin. Married or single. Up or down. It's only OK if you are happy with the way you are. If not, it's not OK.

We are not trees. If we do not like where we are, then move.

You really think that a large woman on your television will cause women everywhere to run out and eat hamburgers? You really think that someone out there is saying "oh good, now I don't have to lose any weight because it's ok to be fat!" It's a ridiculous notion and it's always a man who brings up this issue. Men don't have to deal with the type of scrutiny that women do about their bodies and their beauty, therefore I can see how it is difficult for you to understand the challenges that a woman faces in regards to her self esteem. This ad is about opening one's mind to the concept of beauty. I as a woman feel empowered by this ad. I'm not feeling any desire to scarf down a doughnut.

Liking myself, respecting my body as it is and feeling beautiful does not mean that I don't want a better tomorrow for myself. The changes that have happened in my life (making peace with food, losing weight, getting fit) are all because I finally allowed myself to feel beautiful as I am. I don't need to dislike myself in order to lose weight. I don't need to hate fat to lose fat. What I need is a positive approach, by looking in the mirror and appreciating my body as it is now.

Maybe we are trees. We need to be nurtured and watered in order to grow, not shamed and hidden from the sunlight.

Not at all. But why not say it's OK to be you rather than it's OK to be a plus size?

It's too easy for people (and I count myself in this) to make excuses about the way they are to justify their own unhappiness and that is what I am getting at.

I was fat for 2 decades and constantly heard from friends and family that that was OK because of this and that. But I really was not happy with the way I was. So I changed. But it took 2 decades, partly because of all the noise I was surrounded by. What a waste of time.

You don't have to be happy with your body image. And if you are not. Then change it.

And this is just wrong and ridiculous.

I think it still has a lot of the same issues as all other models, including VS. It's okay to be plus size as long as you are pretty, proportioned, have a thin face and no visible cellulite. Even though they are plus size, all those women have tiny waists and big busts and butts, perfect skin, etc.

It's a step, but we're not quite there yet.

Also, apparently Lane Bryant is selling a tshirt with "#PlusIsEqual" on it, but they don't make it to fit their entire size audience. PR fail.

Taking pride in oneself does not require someone to make excuses for their unhappiness. If I feel unhappy my FAT has nothing to do with it. On the contrary I think people hide all kinds of issues behind their fat.

If I was skinny I'd be able to get a boyfriend.
If I was skinny I'd have more friends.
If I was skinny I'd be promoted at work.
If I was skinny I'd have more self confidence.
If I was skinny I'd be happier.

The self loathing that a fat person is urged to endure is imaginary. Enough is enough. I have plenty of skinny friends that can't get a boyfriend, can't hold down a good job, and suffer major bouts of depression. Yet fat people live in a bubble with a carrot dangling in front of them waiting for their lives to begin when they get thin.

The same drive that gets me out to my zumba classes and to eat a nutritious dinner is the same drive that propels me to embrace the beauty that I have now. Losing weight is a way for me to get healthier, breathe better, move easier and that's it. It does not grant me better self esteem, the only way we can change our self esteem is by changing what we think of ourselves and you don't have to lose weight to do that. Change your mind and change your life. And then in turn our self esteem guides us through the process of becoming healthier.

I'm sure that being an obese man comes with challenges that I can't understand. I would never diminish that or pretend to know what it's all about, though I do sympathize. On the other hand, I believe that women are grossly misrepresented and unfairly treated in the media in a way that no man - fat or thin - has ever had to deal with. Misandry cannot compare to the levels of misogyny we have to endure.

http://www.upworthy.com/5-minutes-of...oes-to-women-8

What do you want to see? Pimples and cellulite? I don't feel like I need to see someone unattractive in order to feel represented in the media. I would be inclined to agree with you but I think this is a positive step in the right direction - and that direction means broadening our image of what women look like. It doesn't mean getting rid of the beauty industry in its entirety.

Yikes! You should take a read through your posts here Palestrina... you do not sound happy or content AT ALL! If calling Victotia secret models skinny *itches is acceptable then fat *itches is acceptable. These women went in for the same sexual attention any other company would. Everything you've stated is the reason I am not a fan of these plus size campaigns. If it really was to help others love themselves then why are you lashing out at everyone that is not a fan. If you love you no other opinion should effect you. These females are wearing heavy duty shape wear the camera focusing on the breasts to hold male attention the shots are short and slowed down so that we can not see that "fat and giggle" they claim to love and accept in themselves. 6' women in 4" heels with spanx and movie magic.... I think A LOT of women and men have been duped my this "plus is equal" you being on of them.

I keep seeing over and over large women thinking that since an ad is out with someone holding a few extra pounds that everyone has to love it. The world does not work like this. And no NOT EVERY MAN AND WOMEN will find them attractive and some will genuinely be repulsed. And that's wear folks that genuinely love their thickness whatever size they are raise to the top and don't attack others but can be understanding that not everything is for everyone. But over and over and others like yourself lash out attacking everyone. Arguing weird stuff that no one has even mentioned... you need to reread what you have said look at how you lashed out at skinny women then men.... it maybe hard to see but there is a large chip forming and it is best to start buffing it out now. Or don't and be that big girl that expects to never be offended/shamed but think's she can do it to others! Reinforcing the insecurities that are still there n may always be there for everyone else to see. In the end the actions speak on real self acceptance and self love.. not regurgitating what some marketing company has decided to take mainstream by sexualizing chubby 6'something females!

I shouldn't have said "skinny *****es" but that's about all you're right about. I was referring to the fact that we only ever see thin women on television in physical positions of submission such as VS models rolling around in bedsheets and such. Nothing against the women themselves.

I didn't attack anyone specifically or generally. I said men do not suffer the same scrutiny that women do - that's a fact, not an attack. Actually Diamond, you're the only one who singled out someone for a personal attack. I'm merely arguing my stance on an issue, if IanG felt attacked he could stand up for himself but I doubt he feels that way.

I saw lots of jiggling honestly, on all their body parts. Let's debate this issue and not focus on personal attacks, you don't know me and therefore have no place to say that I have a chip on my shoulder, which is just mean spirited and in no way connected to the points I am making.

Maybe it's me, but I saw it as a little pandering. Like, "Oh, you're plus size, that's right, of course you're equal to the rest of us, sweetheart!" I also don't like the jiggly breasts. Again, totally me.

I think it would have been more powerful to have women of all sizes, ages and races (but all gorgeous and powerful, of course!) strut their stuff in rocking outfits. And then just the store name.

I did like that the commercial had a decidedly Valkyrie women feel!

Valkyrie feel, exactly, well put! It would be nice to have women of all ages in the ad but as far as different sizes go that wouldn't make too much sense because this is an ad for plus size clothing after all, I don't particularly like Lane Bryant clothing myself but there are times that I need to find an article of clothing quickly and can only find clothes that fit me in this store.

As far as the jiggling goes I think it's something that is a part of the life of a bigger woman. Just last night I was in a Zumba class and as usual I was the largest person there. I was wearing all the right items of clothing, sturdy bra, athletic pants and yet I was still a jiggle fest. I'd be lying if I said I felt good about it but it can't be helped, my belly, my boobs and my thighs jiggle. I still tried to dance the best I could though even though it is inevitable that some people will be "repulsed" by me.

Been there! Have actually had a woman come up to me and say I was flopping and jiggling everywhere once!!! I was all, "Thank you for telling me, but as I'm wearing all the right equipment, there's not a whole lot I can do. See you next class!" Then I totally mind ****ed her by wearing TWO sports bras so I didn't jiggle enough to complain about, and then cattily told some other ladies "Last class so and so said I jiggle, can you believe that?!" They were all "*GASP*! and gave her major side-eye. NOT my finest social moment, but that is why I didn't dig the ad!! LOL

I haven't seen the add on television. I did see their PlusIsEqueal signs in their windows though. I think the most important point is, "A size is just a number, weight is just a number. Being thin and fit does not make you a better or nicer or kinder or smarter person. Not does being Plus size make you any less nice or kind or smart. You are not "less" of a person because you are "plus size".

I also think it is important to like....wait, love WHO you are. That doesn't mean you have to love HOW you look. If a woman, or anyone for that matter, has a cold or bitter heart it doesn't matter if they are 125 lbs, 225 lbs, or 325 lbs or more, they are still going to be cold and bitter.

Personally, I think a good way to show equality would be to stop having plus sized stores and plus focused ads. Just have stores that offer a wide range of sizes and advertise using a wide range of bodies.

Again with the comparing to Victoria Secret and complaining that the LINGERIE STORE has the LINGERIE MODELS in beds. Lane Bryant the CLOTHING STORE has hired a marketing company to help the public see big women as sexy. Not you accept yourself and love you but the PUBLIC see big as sexy right along side VS that's why they have done this with this disgusting attack ad. That would be why they wrapped them in shape wear(they don't want folks to really see it or they would show the body) put them in high heels and had them strut in there bras WITHOUT TOPS ON SOME focusing on the breast jiggling in only the bra and no pants on... for this CLOTHING STORE not a lingerie store. If any other company did that with straight sizes they would e attacked for it but because they are fat they some how get to do whatever they like and that is were it will all back fire soon enough. Did you know they tried to use #Iamnoangel that was changed to #plusisequal because like most angry big women they can attack others but god forbid someone voice something they do not care for in them! I watched an interview with the models being asked about the #Iamnoangel and they think it's funny. It's embarrassing that these big girls are so insecure and need to compare and compete in order to shine. Leaving anyone with an IQ higher then 82 to lose confidence in them all together. If they want to do sexy then do it and own it and say that is what it is but don't make so many of the clearly insecure heavy women subconsciously start thinking they need to over sexualize themselves to love themselves.

You keep bringing up THE LINGERIE STORE Victoria Secret and the models you clearly have anger towards them. And no reason too they are selling a different product. The VS lingerie models in bed ads make sense. This Lane bryant ad does not they aren't even dressed sooo not selling a product but instead fighting for attention. Take a look at what you've said here do you see how you took back name calling but you are still upset by the women in the VS ads. Why? Is it a threat to you or your situation if thin women want to be sexy? I hope in time you do see there is no reason to upset or have any anger towards any other women for the way they look or feel no matter the size or shape. If you do that is an insecurity in self nothing to do with the other women!!!!!!! Comparing and compete with the only you then you know you're aces.

I think this has been a great example for others here. With all that is told to us and shown in the media we tend to start just regurgitating information someone else has told us without taking time to figure it out for ourselves. Yes love you and your body like the DOVE self acceptance ads years back. But do not let a company like this ad unknowingly help you carve a chip into your shoulder and in time start lashing at other women for looking different then yourself. this ad came in as an attack campaign against VS women and once people started seeing that they quickly tried to swap it into a love yourself campaign.

I don't like it I think it's gross that they feel the need to attack other women. I do not compare or compete with others on appearance soooo that maybe why I view this as I do. I think they've used a common insecurity in A LOT of women to sell this idea/ad campaign. Unknowingly making insecure big girls like yourself start lashing out at Victoria secret and the models. I look forward to the day another ad company comes in and this joke of a campaign is forgotten but not without the public coming forward and giving them grief for attempting to pit women against one another. I think it is time Ashley graham stops representing big women because based of this ad she does not have the genuine self love and love for others that the woman holding this torch needs... there are sooo many great plus/thick/curvy models out there it is time they look else where and I am excited for that day when they show folks how it should be done!

Or dismiss it all and do whatever you like in the end it's your life mmmkbye :)

The Lane Bryant stores we have here in NYC have very large selections of underwear, bras, lingerie, sleepwear, loungewear and hosiery. It makes perfect sense to me why they would be advertising these items of clothing. I don't know anything about this being backlash to VS but you know what, now that you mention it I am sort of sick of VS. Their clothing does not fit me so I can't shop there and frankly I'm sick of how much airtime they get in commercials, print and billboard space as if they're the only ones allowed to look sexy and pretty. I'm pretty happy seeing somebody that looks more like me once in a blue moon. I may not enjoy VS models in my face all the time but they are beautiful, nobody questions that the way they question plus sized models - objecting to something in principle and being repulsed by it are two very different things.

Palestrina, this might be of interest to you:

http://www.ravishly.com/2015/09/15/p...stand-equation

Now am mad at Lane Bryant. Aargh!

I kris, first of all I am soooo mad for you that that happened! I cannot believe the gall of that woman making a comment about your jiggle. I don't know what I would've done if that happened to me. Probably I would turn red, mumble and giggle and then go home and cry into a bucket of fried chicken. Getting called out for my body is my worst nightmare. So sorry that happened to you.

Thanks for the link. Side note, the girl in the picture Kelsey has a column on an online magazine that I follow. She's a fellow intuitive eater and she and I see the same nutritional therapist haha. The girl that wrote this post made it sound like a very confusing event, I don't blame her for being disappointed. There are a lot of issues rolled up into this including feminism, sexism, sizeism, and commercialism. It's hard to know where this campaign falls, we must remember that this is about sales and bottom dollars for LB.

To me it sounds like these women went there to feel empowered and instead were inundated with dieting messages. Not well played. There is a world of people out there that cannot imagine self love without weight loss. Because if we love our bodies as they are we get accused of making excuses and being lazy. People don't grasp the concept of someone like me who simultaneously loves my body and yet still is trying to get healthier. It's very confusing.

I don't know what is up with those shirts, that was a dumb move.

It would be nice, I wonder if it will ever happen. In the department stores I shop in the woman's section is never located close to the regular sizes. They're always on a different floor usually next to home goods or furniture. It's humiliating.