This. My other favorite turbulence trick is to look at liquid (in a water bottle or cup) on my tray. It may FEEL like we're bouncing all over the place, but if the water isn't sloshing around in the cup, you're really just barely bumping.

I have a big fear of flying, so much so that just Xanax (which I do take to fly) isn't enough to keep me from panic. But I also have a job that requires me to fly at least a few times a year (and often with coworkers, so I couldn't lose it, that would be unprofessional).

What I did, in this order:
1. Learned as much about normal flight as I could. Sounds, sensations, etc...I wanted to be prepared for whatever normal stuff I came across. Similarly, before each flight, I check the turbulence along my route, so I know if it's going to be bumpy and can prepare myself.

2. Learned general and flight-specific relaxation techniques. For example, the vast majority of airplane incidents happen in the first 5 and last 5 minutes of the flight. So I start counting when that plane starts jetting down the runway. When I get to 300, I know that I'm just about as safe as I can be. The counting also helps me focus and calm myself, so I do use it again if we hit turbulence or I become otherwise uncomfortable. Deep breathing, distraction, and other techniques work well, too.

3. Took online courses. SOAR is a good one: http://www.fearofflying.com/

4. At every flight, I introduce myself to the flight attendants and peek in on the pilots. Reminding myself that the pilot is an actual person who is as invested in a safe arrival as I am, and talking to the flight attendants, is very helpful.

5. I recognize that most aircraft crashes are survivable (really!) and I do something really silly - I count the overhead bins and the seats between me and my nearest exit. That way, if it was dark or smoky, I could count seats to get to that exit. For me, this feels like I am actively doing something to make myself safer, so it helps. For others, this might freak you out, so use at your own risk!