No reply needed. I just want to share what I learned. When I first started selling craft items, I underpriced my items ridiculously. When they didn't sell, I priced them even more cheaply (to the point I think I sometimes was losing money even without putting my time into the equation).
Then I read in a book on selling crafts, that you can lose customers by underpricing just as much as overpricing. The author argued that if you price your items far lower than other comparable artists, people will often assume there must be something wrong with yours. They often assume (without evidence) that more expensive, means better quality and workmanship (even if it's not true).
Finding the perfect price is as much of an art, as the craft itself.
There are some really good books on selling crafts. The only one that specificually comes to mind is The Savvy Crafters Guide To Success: Turn Your Crafts Into A Career by Sandra McCall
|
