Well I would assume that it's based on the acupuncture principle but it still sounds like BS to me.
I just googled and came up with the following articles:
Update: The weight loss ear staple (from KFOR.com, Oklahoma City News - includes video)
Ear Stapling for Weight Loss?
Don't count on ear stapling to be the magic solution for weight loss.
And guess what - Ear Stapling is nothing new. Every few years or so, this topic crops up (usually including anonymous testimonials on how a friend's cousin's aunt lost X amount of pounds afterwards) then the fad vanishes after (I suspect) most people who go through this discover it doesn't work.
Apparently at this point, the fad is based in Oklahoma - I would bet that the RN mentioned in the ad is the catalyst of this newest 'uprising' - she has a website offering gift certificates and 'advice' as well as one-day training seminars (for an undisclosed fee of course). I would assume she is making quite a profit, at least at this point while the fad is still hot in that area.
Quote:
The training will consist of shadowing me with clients and one on one instruction on the philosophy and history of ear stapling, identification of acupuncture points of the inner ear, access to all of my paper work( waiver, after care instructions, diagrams, etc...) Also marketing tips, guidelines and how and where to purchase your stapling equipment. Too many details to mention. You will receive a training notebook, a staple gun and information on how to start your own business
Apparently the staple is supposed to "work" for a time frame from 6 weeks to 6 months. If not you go back and have it 'repositioned' until, I assume, they find the 'spot' in your ear cartilage that works.
(well you can probably tell at this point that I think this is a bunch of hooey...if *you* want to go this route, then go ahead, but I'll pass, personally - I'm sure it will die out soon and then about 5 years from now, it will crop up like a bad penny!)