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cbmare 11-14-2008 10:12 PM

Code Nutrition
 
There is a Bzz Campaign being offered involving nutrition. Here is part of it.

Can you say you eat right all the time and get everything your body needs to keep you energized and feeling good? We can't either. That's why Code Nutrition's Coded Essentials™ supplements are specially formulated to meet your unique nutritional needs in 5 areas important to your overall health:
Utilization of B Vitamins (important for energy)
Cholesterol Management
Fat Intake & Metabolism
Utilization of Vitamin D & Calcium (for immune system and bone health)
Management of Oxidative Stress (helps reduce disease-causing free radicals)

Here's what you get:

The Code Nutrition MyCode DNA Test™ (used to determine which areas of your nutritional intake need increased support)

Your Personal RDA Report (which identifies genetic variations unique to you and provides diet and lifestyle recommendations)

A 3-month supply of personalized Coded Essentials™ supplements.

Coded Essentials are designed for your unique needs and genetic profile, resulting in maximum potency and effectiveness

These blends of vitamins and micronutrients are the highest quality, pharmaceutical-grade supplements available

Have any of you heard of this or anything like it? Any thoughts? For some reason, NY residents aren't allowed to participate.

kaplods 11-14-2008 10:55 PM

My guess would be that New York has laws against this type of product or this type of advertising generically, or the penalties or requirements they hold manufacturers to, are too strict for the company to want to deal with.

How much are they charging for all of this. DNA testing is extremely expensive, and I'm not aware of any DNA testing that can determine nutritional needs (not that it might not exist - but I would want proof that the testing can be done, is effective, and is indeed being done). It's more likely that no DNA test is actually done, that all of the individualized reports are not actually individualized at all, and that the supplements are actually identical for everyone, rather than customized. Or that the "genetic test" could just be identifying whether the customer is male or female, and males get one set of supplements, and females get another.

It sounds like a scam to me. It has all of the earmarks. Promises of very "scientific" and customized plans, but little to no proof or evidence to back it up. What they promise sounds an awful lot like a generic daily vitamin.

cbmare 11-15-2008 01:59 AM

WOW! Thank you! You always have some interesting view points. I think I will ask the BzzCampaign peope questions about what you just said.

Thank you, again!


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