Something about the horrendously priced cosmetics intrigues me too. I don't get it. They have stuff there that make me go, "Oh, I want to try that!" and I'm actually thinking about dropping 90 bucks for a frigging ounce of something. I would never do that at Nordstroms but for some reason that obscure, "Dr. Frank's Natural Moisturizer" makes me want to buy it. Boy do they have my number. It is like Whole Foods is the crack den of the middle class hefty ladies subculture.