As a general rule I don't use my activity points and I use roughly 1/2 of my weekly points. Calories do matter. The program is designed so that if you use your activity points and your weekly points you will still lose. That said, you will lose more slowly than if you don't use them. Personally I need to eat a reasonable amount of my weekly points or I would find the program too restrictive and would quit. Theoretically I might lose better if I ate exactly 26 points a day, but as a practical matter I wouldn't because I couldn't stay on that program.
The idea that people are going into starvation mode and therefore are eating too few points and need to eat more is one that really isn't true. On the WW page there is a good article about how how starvation mode is really a myth.
The more typical reasons that people don't lose even when eating minimum points:
1. They live a sedentary life and don't burn as many calories a day as WW assumes they are burning. Therefore, they don't lose weight. For example, I have a fairly sedentary life so if I don't try really really hard to move around, I won't burn a lot of calories and I'll lose about 1/4 pound a week on average.
2. They don't weigh/measure food and get their portion sizes wrong so are eating more points than they expected.
3. They are making an error in how they count their points (common in new members) or aren't tracking every bite.
4. They eat too much zero point fruit/veggies.
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