So, I was listening to the radio today when driving to the gym, and I heard this ad for Herbal Magic Weight Loss Centres (only in Canada, I believe). Anyway, the whole ad was offensive, but this line just pushed me right over the edge.
"Let's face it, ladies. We'd all be sexier if we were a little thinner."
Not only is this message sexist (as in, a woman is only valuable if she is sexually appealing to a man), but this message encourages disorder eating and is a direct attack on the self-esteem of women everywhere. What would be the effect of this ad on a women with anorexia? Or a young girl entering puberty?
Also, f*&k you, Herbal Magic.
I ended up emailing the radio station to protest the airing of this ad. I also emailed Herbal Magic directly. I have yet to receive a reply from anyone.