The investment is a big part of what motivated/motivates me, for sure.
But mine is a personal investment. I don't have a commitment contract or anything. I can cancel at any time. But I knew, when I started BistroMD, that I was going to stick with WHATEVER delivery program I chose for at least six months, no questions asked.
So, I started mid-February and that means I'm committed for at least another month. I love the food and the results so much that I'll probably stick it out through the start of 2009. That should bring me to my goal weight, too.
I don't know what to tell you. That committed amount of time has been helpful for me, but there may be others for whom it would feel too restrictive and cause a need to rebel. Or perhaps boredom would become a factor. Not sure.
Sounds like an interesting program though. I've gotten two of my weeks at half off but it seems there are no further incentives for sticking on the program for any length of time. I love the idea that after 12 weeks you get another whole 12 weeks of food free! That would be hugely motivating for me.
But everyone is different, y'know?
Good luck with your decision!!