I've just had a bit of an "Aha!" moment. I was on another board (ironically it is not a weight/health related board but I started a post there ranting about my quest-for-health woes) and someone pointed out that based on my post(s) it sounded like cravings weren't my problem (like I had stated) rather it was urges. I was griping about always wanting bad-for-me foods that are fatty/rich/greasy/salty/whatever. She said she used to do WW and they spoke about cravings vs. urges at the meetings sometimes and it sounded like my downfall was giving in to urges. I think she was really spot on, that sounds exactly like me, totally going on urges, giving into my whims. I don't think that I actually CRAVE bad foods all of the time it just comes down to giving into my whims. For example when I'm driving to work I may not even be specifically hungry but I'll be coming up on Burger King and think "mmm...I love their cheesy tots!" and stop and get some just because I like them (and I'll inevitably order a jr. whopper with cheese and bacon while I'm there!). When I am hungry and ask myself what I want my first response is almost always something "bad" but I doubt there's any real craving there, I just need to reprogram my thinking on that one!
I'm really not sure how this "revelation" is going to help me yet....but I'm determined to put it to good use!