I'm not sure if there is a "man plan..." Of course, the program varies a bit from region to region, and even from store to store. However, I'm pretty sure the standard approach to guys is about the same as for women. They still have the 5-10 or so colour-coded plans, which they assign depending on height, desired weight loss, activity level, etc. They may have a different set of criteria for choosing a plan for men though, ie. a higher plan for a man who's 5'9" and wants to lose 50 pounds, vs. a woman of equal dimensions. I'm not certain though.
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