i've always assumed that nutritional info to mean as it exsists in the package. we shall see what the folks in the know have to say.
with my oats, i typically do use a little brown sugar (2-3 teaspoons). other things i like to add are spices like cinnamon, nutmeg, allspice, etc., fresh fruit, toasted coconut, banana, and sometimes a splash of fat free condensed milk (not the sweet one). my gosh, possibilities are endless. really its about moderation.