So, since having kids and giving up any going out activities for New Years, I've watched the shopping channels after midnite, enjoying them bringing on Richard Simmons, or The FIRM trainers, etc., to show off their new products or equipment. I noticed QVC practically gave it up entirely last year, and now HSN really isn't doing that much this year. This could mean 2 things:
1) We all have all the equipment/tools we need, and we're all where we need to be with this getting healthy business.
2) People have given up and aren't buying anymore. We've even quit making the effort.
Seriously, it used to be like an 11 pm - 3 am blowout. Now it's rare to find something for even the first hour.