I always weigh after I eat badly to remind myself to have control or reap the results of my misdeeds. Seeing the needle jump scares me into having control again. Of course, it takes a little time to repair the damage already done so it's not like I go on a hunger strike, but it does mean I eat a little less the next few days to counter the damage.
Start date: Sept. 2013 at 216lbs
End date: Winter 2014 or sooner, whatever weight gives me a flat stomach. I'm apple-shaped.
216: size 16 jeans, XL shirts
185: size 14
170: size 12, L shirts
165: size 10
159: size 8, M shirts
150: size 6
140: size 4
*Note: these are the sizes I usually fit when I try on things at Walmart/Kohls/JCPenny/Sears etc. ALL of them practice vanity sizing. So ten years ago, I would probably be a reasonable size 8, which has become a size 4 today because America is stupid.