Oh yeah, my cravings are almost always in direct conflict with my long-term emotional needs. I get it stuck in my head that I want...even need...that pint of Ben & Jerry's even though I desperately want to continue my weight loss success. And I know that the Ben & Jerry's is a gateway to other things...it never ends with just that 1-pint splurge. That's why it's so tough to fight, because your short-term emotions want that splurge, but long-term, you do not.
IMO, it's a GOOD thing that you're depriving yourself of those short-term wants. Unless you are denying yourself green leafy vegetables, carrots and apples (hah!) - but if you are denying yourself a split-second, impulsive pint of ice cream, that's good. Should you deny yourself forever? No way! I love Ben & Jerry's! Now, I plan for it, I adjust the rest of my diet, I make sure I work out a little more and I share that pint with my husband.
For me, it's all about quieting that short-term, impulsive, emotional want and listening to my long-term emotional needs. Not always easy, but definitely the right way to go!
The harder you work, the harder it is to surrender.
~ Vincent T. Lombardi ~