A lot of us toy around with fantasy clothes and goal clothing. There are times it can be a good motivator, and other times it just makes you feel worse if you overshoot your goals. This is how I go about it, hope this helps.
1. I buy an immediate goal item, something that looks good now, but is a bit uncomfortable to wear. It helps motivate me just a few pounds, like 5-8.
2. Don't buy clothes for an imaginary future... to me -30lbs is wayyyyy far away, probably long enough for the style to go out of fashion and not be a really concrete idea.
3. Know how your body loses weight, and buy your goal item with that in mind. I lose weight in my waist and upper body quickly, but my thighs and hips will probably stay the way they are for a while. So my goal items tend to be pants that are too snug in the waist (but fit well in the hips/thighs), or cute tops that are a bit too tight across the shoulders/arms. Basically, if something is too snug on my thighs it's going to take a much longer time to lose weight from that spot, so I would never choose a goal item that will discourage me.
4. Hang up your goal item somewhere where you can see it everyday as a reminder.
I have an adorable strapless shirt that I bought from Urban Outfitters last month. It fits, but it's a little uncomfortable in my midsection at the moment. I could technically wear it now, but I want to wait at least -5lbs so that it will feel a bit roomier.
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