I caught part of that the other night. It sounds like it can work - if you can put a whole-hearted effort into it. The part about eliminating distractions while you're eating, though, made it thoroughly un-do-able for me, especially if I found myself eating often (using that "eat when you're hungry" rule).
Between work and my son, I'm lucky if I can use the bathroom without distraction. Since I'm only rating about 50% successful there, so I don't think I'll be ditching WW in lieu of ICMYT.
I'll keep watching though. I'm interested to see what his "secret" to combatting emotional eating is. That's this week's show.