OK, while I don't think this product will win any nutrition awards, and I DO agree that there is way too much junk food advertising directed at children,
I'm not seeing these crackers as a particularly evil food. In fact, in the scheme of things - they aren't that unhealthy. Not great, but...
150 calories, 7 grams fat, 3 grams protein, 18 grams carbohydrate, less than 5 milligrams cholesterol, less than 1 gram dietary fiber, 280 milligrams sodium.
Contrast that with:
Kashi Cheddar Crackers
130 cals, 4.5g fat, 3g protein, 20g carbohydrates, less than 1g fiber, 220 mg sodium.
I think that "snack" foods, and "fast" foods will be with us forever. I think we need to do what we can to help our kids make responsible choices. I know too many kids that weren't allowed "snack" foods when they were growing up - and the minute they could buy them, they did - and went way overboard.
Thus, I consider these ads as "teachable moments".
And - as far as "ethics" issues go, I am way more concerned with all the drug company ads on TV affecting my kids psyche than the food ads
OK, off my