I count calories and go to WW!
I don't use their points system, I only go for the weekly encouragement and focus I get from the meetings, and to get my "real" weigh-in (they use fancy accurate scales, and my bathroom scale sucks). Plus they give me stickers and a round of applause for every 5 pounds I lose.
I love that stuff.
It's about $40/mo, but once I reach goal and maintain for a few weeks, I'll be a "lifetime member", and from then on I'll get to attend meetings for free. I do think it's something I'm going to have to keep doing for the rest of my life (or at least the foreseeable future), cause without it I just lose focus and forget why I need to eat healthy.