It's funny because my local Taco bell has those brochures too but they don't seem to understand "fresco'.I luvs me some Taco bell.

Complain to the manager directly, and if the problem isn't fixed in what you feel is a reasonable time, contact the regional office - and keep going up the chain of command until you get a satisfactory response. Deviating from the approved menu is a pretty serious offense in franchiseland, because it undermines the very purpose of a franchise restaurant - that the consumer can rely on the food being consistent in flavor, quality, and value whether they're in Alaska or Wyoming.

I can't bear to walk into Taco Bell yet! It's probably my only weakness..

It's just the aroma of chicken quesidillas, you know?

I was in a newer store recently, and they actually had a Fresco section right on the main menu board! But, I've also been in others that don't know what it means. I think the whole thing has not been launched very consistently company-wide!
Cindy

I don't really like to eat fast food if I can help it (tastes “processed” and too salty for me), but last time I was on the road I hit up a TB for a quick lunch. It's one of the few fast food joints vegans can rely on when other food options are scarce or unknown (subway is the other one). I had no idea that ordering their food vegan now had a name, but the cashier very nicely explained I can just order "fresco style". But it sounds like you can't do that at every TB, so I'll probably continue to ask explicitly for no sour cream and no cheese.

The fresco tastes good, but still too much calories for the amount of fill-up I get.