I had read previously that Chicken Meal was better than Chicken as an ingredient in pet food. I can't find the original information but I did find these through a quick search:
FYI, Both are advocating a specific type of pet food.
http://www.naturapet.com/
Chicken meal is the dry rendered (cooked down) product from a combination of clean flesh and skin with or without accompanying bone, derived from the parts of whole carcasses of chicken -- exclusive of feathers, heads, feet, or entrails.
Chicken meal is considered to be the single best source of protein in commercial pet foods. Natura uses high quality, low ash chicken meal extensively. This ingredient is very digestible, very palatable, and very expensive.
http://www.woofsports.com/feedingpet.htm
Labeling laws require pet food manufacturers to list ingredients in descending order of weight prior to cooking or processing. The principle component of chicken meat is water. By weight, a chicken is 70 - 75% water. So the truth is, when you see "chicken" on the top of an ingredient list, it means the water weight in the raw (wet) chicken is what qualified it to be listed first. After the cooking process, where up to 75% of the chicken evaporates, the actual chicken content is reduced to being the fourth or fifth ingredient in your pet’s food.
So, for every five pounds of raw (wet) chicken used in some brands of pet food, as little as one pound may end up in the finished product. This occurs because 75% of a raw (wet) chicken is water, which evaporates during cooking process.
But not with the chicken MEAL in Flint River Ranch health food for pets. Our chicken meal is fresh, human quality chicken meat with the water and fat removed.
It takes 5 lbs. of fresh chicken meat to make 1 lb. of chicken meal!
So when chicken meal is listed as the first ingredient, it really is in the bag where it counts as a superior protein source for your pet.
Your pet needs meat protein to thrive. Meat is good. MEAL IS BETTER! Flint River Ranch puts chicken meal first so that you can offer your pet the maximum level of nutrition in every bowl.