if you can't trade, have you tried mixing it w/ other things? the pomegranate HNS could be mixed w/ a Vanilla protein powder or even chocolate. or really any of the clear HNS's could be mixed w/ vanilla pudding/shake or Whey vanilla protein...throw in blender w/ ice :-)
for the Veggie stuff, just throw in crock pot and make some vegetable soup - adding chicken or turkey..
LOL, i've never bought it but i did read on this board that some ladies had to hold their nose and drink it! ewwwwwww..... kind of like the apple cider vinegar i bought at one time to drink to lose weight - yikes!!!!
I actually don't think it's too bad. I use it when I'm making a replacement shake. I use water, protein, hns, and a scoop of the fruit/veggie. The key is to mask the taste . When I drink it alone I use as little water as possible as drink it fast. Alone it does have a funky taste.