Although I've reached past goals where I bought new clothes I use new rewards for new goals as well. i.e. 12% body fat, gain 5lbs lean muscle, etc. My next goal of 10% body fat will be rewarded with a trip to Ireland!
I'm going on a mad shopping spree at modcloth. Their styles are so fun and funky and I adore it all. And I definitely want a pair of custom made jeans, like the ones sold at this website. The jeans are tailor-made based on your measurements so they really fit you. How groovy is that?
I like to think I won't buy anything, at least at first. I have an awesome wardrobe from when I was at my goal weight before I got married (that wasn't my goal weight then, but it is now!). I tend to stick with pretty basic pieces so I don't think I'll have much of a problem with the clothes being out of fashion. I put them in bins when I was pregnant the first time, and they are still there, waiting to be worn.
I have another one. Now I'm going to treat myself to a nice yoga outfit that is not on clearance. I just upgraded to a Prana outfit on clearance, and I adore it. It feels good to look good in class - my JC Penney cheapos are looking pretty sad.
I have a private Tumblr filled with pics of clothes I want to buy - mainly pretty sundresses and other feminine things (been stuck in the same pair of trousers for about 3 years now!)
I also have a pair of £100 calf high boots I won last year - they fit perfectly on my foot but don't zip up because of my big calves, can't wait until they do!
I really hope to be at goal by my birthday next August. And I already told my DH that I want to just go crazy shopping for my birthday (ok maybe not CRAZY crazy) But to shop and buy cloths because I like them and they look beautiful on me, not just because I need them for work or working out. Included in that I plan to buy some more designer type jeans. I don't know if they qualify but I once owned a pair of Joe's jeans and I adored the way they made my behind look at the time. I'm too cheap to drop serious money even then, but to go to Nordstroms rack and spend 100-150 on a pair of jeans that looks great on me is definately a reward I want for reaching goal. Plus it'll be motivation to maintain. Right now I never spend more than 30 bucks on pants. And that only if I HAVE too. For years now I am always thinking "I dont want to spend money on cloths I want to shrink out of".
