It's just a clothing rental site for women, to rent designer party clothes. That's all. So why is it revolutionary?
So this website has allowed - nay encouraged- women to upload photos of themselves wearing the clothes (mostly dresses) that they rent. And because the site needs to know your height, bust size and clothing size to fill your order, it can allow you to search for photos of women that are your size and shape. So you can compare the stock model-wearing sales photo from the designer with the one of an actual human wearing the same thing. WOW. It is a revelation, and a godsend. I learned more in one hour about how clothes fit (and don't) than I have in 20 years of trying on outfits at the store. The one thing missing from the service (that would make it even more helpful), is to tell you the actual size of the dress that was worn in the photo, rather than just the one the woman puts in as her usual clothing size.
I am so not being paid to post this. But I encourage anyone who's had a tough time finding clothes that fit from online retailers to take a look at this site. And then start badgering your favorite online retailer(s) to add this feature to their own sites, as I am planning to do starting today. If we care enough, we can actually change the online clothes shopping experience from the current crapshoot to a nearly-sure-thing when it comes to fit and appearance.