Yeah, but a Fitbit doesn't do what a BB/GWF/SW does. I mean, I like them (I have a similar device) but it doesn't have nearly the kind of accuracy or feedback as the three versions of the BB do. I do certain activities that result in a multi-axis accelerometer (which is what the Fitbit is, and what my other device it) grossly overestimating my calorie expenditure. For me, the accuracy of the GWF is worth is.
I LOVE my GoWear Fit! And personally I don't care about wearing it and having people see it. Strangers probably assume it's an MP3 player, and I told my coworkers it was a "fancy pedometer." Two people at work recognized it because they had been thinking about getting one and I talked to them about it at length and showed them the software and my reports.