“'So I started asking soldiers how frequently they would like to eat this or that, trying to figure out which products they would find boring,' Moskowitz said. The answers he got were inconsistent. 'They liked flavorful foods like turkey tetrazzini, but only at first; they quickly grew tired of them. On the other hand, mundane foods like white bread would never get them too excited, but they could eat lots and lots of it without feeling they’d had enough.' This contradiction is known as '-specific satiety.' In lay terms, it is the tendency for big, distinct flavors to overwhelm the brain, which responds by depressing your desire to have more. Sensory-specific satiety also became a guiding principle for the processed-food industry. The biggest hits — be they Coca-Cola or Doritos — owe their success to complex formulas that pique the taste buds enough to be alluring but don’t have a distinct, overriding single flavor that tells the brain to stop eating."
That explains a LOT for me. I haven't ever really been an over-eater when it comes to real food. But something like dinner rolls? I've never said "No thanks, I've had way too many dinner rolls." There has always been room for one more.
W1:-4.5 W2:-6.5 W3:-3.0 W4:-2.0 W5:-3.0 W6:-0.5 W7:-5.5 W8:-2.0 W9:-1
Switched to Rapid Fat Loss 3/13/13 weighing 192
W10:-1.5 W11:-1.0 W12:-3.0